THE RECEPTION
THE RECEPTION
IPSWICH TOWN FOOTBALL CLUB
LOCATION
PROJECT SIZE
SERVICES
TYPE
FULL TURNKEY
IPSWICH
55 SQM
STADIA INTERIOR DESIGN
Layrd completed a full turnkey transformation of the Ipswich Town Football Club reception in six weeks. The dated space, with blue carpets, faded wood reception desk and cluttered trophy cabinet, was reimagined as a bright, open welcome area that sets the tone for the club from the moment visitors arrive.
The rearranged layout maximises functionality and flow, with a soft seating zone and inset carpet creating a comfortable waiting area. Bespoke features like timber wall panels echoing the stadium's stand architecture are complemented by a neutral palette of oak, dark accents, and copper highlights. The flooring was used to clearly define three zones - a copper LVT reception area, a circulation path with a neutral LVT, and a carpeted relaxation zone.
TIMELESS
IMPACTFUL
USER-FRIENDLY
Carefully selected planting transforms the space, introducing natural elements that enhance the welcoming atmosphere. With the reception now benefiting from much more natural light, the greenery not only adds visual interest but also contributes to a sense of freshness and vitality. A sophisticated lighting system creates five distinct modes, allowing the space to adapt seamlessly throughout the day and year. From bright, energetic daytime settings to more atmospheric evening configurations, the lighting can transform the environment to suit different events and purposes.
A custom-designed reception desk takes centre stage, crafted to accommodate two staff members comfortably while featuring a decorative textured front. Adjacent to the reception area, a thoughtfully designed tea point offers guests convenience and comfort, incorporating a drinks fridge and refreshment storage. The furniture selection is modern, timeless, and carefully chosen to align with Ipswich Town's identity, which is functional, elegant, and distinctly memorable.
“Working with Layrd has been a fantastic experience for our club. Emily approached each project with creativity, professionalism and a deep understanding of our brand and vision. From the initial consultation to the final installation, Layrd demonstrated an unwavering commitment to delivering exceptional results that exceeded our expectations.
Most importantly, Layrd's people-focused approach and adaptability made them a true collaborator throughout the process. They listened closely to our needs, provided innovative solutions, and ensured smooth project delivery.”
Stuart Cox, Director of Venue, Ipswich Town Football Club
SUSTAINABLE DESIGN
Sustainable solutions were prioritised throughout this project, with Tarkett Airmaster flooring, which is designed to improve air quality indoors by capturing and retaining dust.
PROJECT TEAM
“This area underwent a significant transformation from its original state. By removing existing walls and storage rooms, we maximised the influx of natural light, creating a more inviting and contemporary environment that leaves a lasting first impression.
Throughout the space, modern and custom features have been seamlessly integrated. The aim was to ensure that visitors to the club immediately felt welcome and relaxed, recognising they had entered a booming and successful stadium.”